News and updates on research on livestock value chains by the International Livestock Research Institute and partners

Tuesday, August 27, 2013

Smallholder livestock farmers in Tanzania can benefit from growing consumer demand for beef and poultry products

Major business opportunities exist for smallholder livestock producers in Tanzania, driven by growing demand for high quality beef and poultry products and a large number of rural livestock-keeping households, a recent research study shows.

The research findings were presented at the 19th International Farm Management Congress held in Warsaw, Poland in July 2013. The study assessed urban and rural consumers’ preferred retail outlets and retail forms (different cuts of beef and poultry) as well as their preferences for product quality and safety attributes. Retail outlets and form preferences differed markedly across consumer income classes, but quality and safety attributes were valued by all income classes.

View the presentation below

Baker D, Pica-Ciamarra U, Longin N and Mtimet N. 2013. The market for animal-sourced foods in Tanzania: Business opportunities for small-scale livestock producers? Presentation at the 19th International Farm Management Congress, Warsaw, Poland, 21-26 July 2013.