New journal article: Consumer demand for sheep and goat meat in Kenya

A recently published study on consumer demand for sheep and goat meat in Kenya has found that a niche market exists for these products among consumers in two key production and market locations in the country.

The study, published in an article in the May 2010 issue of Small Ruminant Research, sought to investigate patterns of consumption of small ruminants' meat in Kenya and the factors influencing consumer demand for these products.

Data from 103 households were collected in Marsabit  District, a semi-arid region where small ruminant production is a major economic activity, and Kiamaiko area in the capital city Nairobi, a key market for sheep and goats from Marsabit.

Over 55 per cent of sampled households preferred sheep and goat meat over beef. Purchase price of small ruminant meat, household location, and share of monthly income spent on food were among the factors identified to play a role in influencing consumer demand for sheep and goat meat.

Producers need to be aware of the existing and potential demand for sheep and goat meat so as to be able to respond appropriately to consumers' needs and ensure access to markets, the authors conclude.

Dr Isabelle Baltenweck, an agricultural economist with ILRI's Market Opportunities theme, is a co-author of the journal article.

Read the abstract here.

Citation
Juma GP, Ngigi M, Baltenweck I and Drucker AG. 2010. Consumer demand for sheep and goat meat in Kenya. Small Ruminant Research 90(1-3): 135-138.

ILRI research report: Constraints in the market chains for export of Sudanese sheep and sheep meat to the Middle East

Livestock exports are the second most important source of foreign exchange in Sudan after oil. The Middle East, especially Saudi Arabia, has been the traditional export destination for Sudan’s livestock and livestock products.

However, while these Middle Eastern markets have a specific preference for mutton from Sudan's natural grass-fed sheep, competition from new markets like Australia, Brazil and New Zealand coupled with constraints within the supply chains for sheep and sheep meat have set Sudan's market share on a downward trend.

Research by ILRI and partners from Sudan's Ministry of Animal Resources and Fisheries, and the University of Khartoum was carried out to characterize the nature of these market constraints.

The study findings are contained in a report titled Constraints in the market chains for export of Sudanese sheep and sheep meat to the Middle East.

Distant supply hinterlands, poor road networks, low market offtake rates, poor access to animal health facilities and deficient quality assurance systems were identified as the main market barriers.

The authors make several recommendations for improving the efficiency of the market chain and for future research. These include branding and promotion of Sudanese sheep and mutton; more rigorous application of animal/meat inspection and certification; and increased access to credit for livestock keepers.

Access the report

Citation
el Dirani OH, Jabbar MA and Babiker IB. 2009. Constraints in the market chains for export of sheep and sheep meat to the Middle East. Research Report No. 16. Department of Agricultural Economics, University of Khartoum, Khartoum, the Sudan and ILRI (International Livestock Research Institute), Nairobi, Kenya. 93 pp.